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What They Are Saying...

Former Secretary of State Colin Powell spoke March 4 at a forum of The Center for U.S. Global Engagement which released a report entitled: “Putting Smart Power to Work: An Action Agenda for the Obama Administration and the 111th Congress.” Following are excerpts from that forum.

A column devoted to what our partners and others in the field of foreign assistance are saying about development


Photo: Colin Powell

Well, first of all, let me congratulate the Center for pulling this together, and I appreciate the “Report of Reports,” which summarizes the efforts of 20 different groups. I think the term smart power is a significant improvement over the terms we’ve been using in the past—soft power and hard power—that really didn’t describe what we’re all about.

But I’m not entirely comfortable with smart power because the term “power” suggests that there’s some kind of conflict going on and instruments of power being applied. I think what we ought to talk about is smart influence…

Maybe the world isn’t as completely flat as Tom Friedman says, but it’s certainly flattening rapidly. With the ability to move capital and information and knowledge and risk around the world at the speed of light, the world is fundamentally changed. America has to be a part of that world and I think what we’re talking about here is smart power, smart influence, is to use the real tools and strengths that we have as a society—our compassion for the rest of the world.

You know, the report that was done by my colleague, Rich Armitage and Joe Nye, talked about what’s smart power and the first thing they said: health. Give the people of the world a better chance at having a healthy life for themselves and for their children; the alleviation of poverty, the alleviation of hunger, all of these are things the United States can do—and by so doing, we influence the world to move in a better direction and we improve our standing in the world…

And so we need to make sure that these sorts of instruments of power and influence are used and enhanced. But it takes money.

When I became secretary of state, I had 20 reports waiting for me. And my staff said, let’s—I don’t want to be offensive here—my staff said, let’s have a summary of the reports. And I said, no, we’re not going to do any more reports, we’re not going to summarize anything; we’re going to go up to Congress and fight like dogs to get money because we could have a lovely chat here about all of this stuff, but I’m telling you, it comes down to trench warfare with the Congress.

I’m sorry, it’s trench warfare because these gentlemen who are up on the Hill trying to accommodate all of the needs of all of the departments—and if you look at the president’s budget, almost every department got some kind of increase. Very few—I’m not quite sure how we’re going to reduce the deficit— all of them got increased.

America has to be a part of that world and I think what we’re talking about here is smart power, smart influence, is to use the real tools and strengths that we have as a society—our compassion for the rest of the world.

State did better than most and I’m proud of that and I’m glad for that. But, at the end of the day, that’s just a budget proposal. Now it takes people like Jack Lew and others to go up there and fight tooth and nail to get the money. I know how this is done. I had to do it for the four years I was secretary and for the four years that I was chairman [of the Joint Chiefs of Staff].

And so lots of nice talk—we all know what’s right. We all know we ought to be moving in this direction. We all know we ought to increase the size of the Foreign Service and the Civil Service of the State Department. We know we ought to be doubling development assistance. We ought to be improving our immigration policy, fixing our information programs and significantly increasing the size and capability of [US]AID and working more closely with the other instruments of government, the other departments of government. But, at the end of the day, you’ve got to go get the resources.

And you’ve got to get the resources in two different ways: First you’ve got to appeal to the American people and get them to buy into the importance of these efforts. We haven’t done a good enough job. The American people still think that foreign assistance, development assistance, is something we just give away to the rest of the world with no return on investment.

The answer is, there is an enormous return on investment when the rest of the world looks to America for inspiration and for help dealing with their problems. So, first and foremost, a better case to the American people and, if you make a better case to the American people, guess what? They tend to influence the American Congress as to how to fund it.

But then you get down in the trenches. You put your helmet on, your flak jacket and you go testify before eight committees, as I used to do every year. It’s painful. I’m supposed to be out doing diplomacy. No, I’m up on Capitol Hill doing hearings. And the next thing we have to do is to persuade our friends in the Congress to sustain and support our efforts, support the increases the president has asked for and knock off all of the earmarks that constrain the ability of the secretary of state to use these resources in a sensible way.

I’ve had some painful experiences where an authorizer and an appropriator had a difference of opinion as to how I was supposed to spend one little $10 million account. Both threatened to have me impeached if I didn’t do it their way. Well, being a smart man, I went with the appropriator because he’s the one that signs the check.

I rest my case, right … But it’s painful. And I shouldn’t be having to do that. I should have greater flexibility. And I hope it’s part of the increased resources; we will find a way to give the Cabinet officers greater flexibility, some money that is not earmarked, that is not even necessarily for a particular purpose: increased contingency accounts so when an emergency comes along, you have the resources to do something about that emergency without stealing from another account.

Increase the size of the force that we have within the department: Foreign Service, Civil Service, Foreign Service Nationals, same thing with [US]AID, do a better job in information. And there’s one other aspect to this and it’s part of another group I belong to, the Initiative for Global Development: We have enormous resources in our private sector. So this isn’t just the United States government reaching out. Real money for investment exists in the private sector and we have to do a better job of mobilizing the private sector to help us with the influence that we need around the world and increasing that influence.

And we’ve got the Bill Gates of the world; we’ve got the Bonos of the world. We’ve got all kinds of people. We’ve got companies that are doing business all over the world and they have to be brought into this smart power, smart influence concept. And I’ll stop right here.

For the entire transcript of the forum, go to http://www.usglobalengagement.org/Events/ PuttingSmartPowertoWork/tabid/ 3636/Default.aspx#Transcript. For more on “Putting Smart Power to Work,” see page 5, “20 Foreign Aid Reports Agree on Need to Boost Civilian Force.”

 


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